While there is no such thing, as a, one – size – fits – all, formula/ approach, to marketing a house, for sale, there, usually, are, certain basics, which professional, real estate agents, take advantage of, in order to provide, reliable, quality service and representation, for their client’s best – interests! Since most home – sellers, share certain objectives, including, receiving the highest possible price, in the shortest period of time, with a minimum of hassle/ stress, quality, real estate agents will focus on, perceive and conceive, create, develop, and implement, a customized, marketing plan, which addresses his clients needs, and priorities. With that in mind, this article will consider, examine, and review, some of the basics of marketing a house.
1. Know strengths and weaknesses: Accentuate the positive, but, simultaneously, address areas of weakness, so the property, is capable of being shown, in its best – light! One must be able to be objective, and see things, from the perspective, of prospective, qualified buyers. You should hire an agent, who will tell you what you need to know, instead of, only, what you want to hear! When agent and client, proceed, on – the – same – page, it becomes far easier, to effectively, successfully, market a home.
2. Niche market: Nearly, each house, is more suitable, for one niche, than others! How one markets, should be based on, which niche, might be, more enticed, by some qualities of the property and home! Sometimes, this is based on number of bedrooms, size of lot, potential to expand, conveniences, etc. For example, one with more bedrooms, will probably be more desired by those with larger families, perhaps. Location, in terms of convenience to transportation, may be a priority, to those commuters. Perhaps, the lot has good – bones, but needs work, upgrading, or renovation. Will the size of the lot, and the houses, in the neighborhood, make this a feasible idea/ approach?
3. Demographics: Does the area, attract certain demographics, for one reason, or another? What might you do, to emphasize this, while being careful, to avoid, any restricting, and/ or unethical promoting/ marketing?
4. How will you balance, media which makes sense?: Studies indicate, certain age – groups, and socio – economic groups, might look at some media, more than others. How one balances using media, often, depends on, who, you feel, might look at one, or another? Potential vehicles include: newspaper/ magazines; social media; websites/ internet; or some combination.
5. Focus on niche, but be savvy: As a Real Estate Licensed Salesperson, in the State of New York, for over a decade, I have seen houses sold, outside of the supposed, niche, which was anticipated. For that reason, one must use a variety of marketing vehicles, in a logical, cost – effective, focused manner, which provides the best chance, to get, the most bang – for – the – buck.
Homeowners should hire an agent, with the knowledge, experience, expertise, and focus, to get you, the best possible results. Since, for most, their house represents their single – biggest, financial asset, doesn’t that make sense?